GWM Makes a Stunning Appearance at the Bangkok International Motor Show
Thailand, March 28, 2024 – GWM made a notable appearance at the Bangkok International Motor Show in Thailand on March 25th, where it showcased several cutting-edge new energy models. These offerings aimed to deliver the ultimate driving experience to local consumers through distinctive technical value and experiential perception.
During the press conference, GWM unveiled the GWM SAHAR POER model tailored for the Thai market, officially announcing its pre-sale. The GWM POER, a longstanding leader in pickup trucks in China with a market share exceeding 50% and global sales surpassing 2.55 million units, marks the advent of a new era with the GWM SAHAR POER HEV. As the first and only hybrid pickup truck model in the Thai market, it promises to redefine Thailand’s pickup truck market landscape.
GWM’s Stunning Showcase at the Bangkok International Motor Show.
Driven by a strategic vision emphasizing long-term sustainability, GWM has embraced the strategy of “ecological globalization,” spearheading the localization of research and development, production, and the establishment of new energy ecosystems, alongside innovative marketing models. Over the past three years, GWM has established itself as the foremost Chinese new energy vehicle brand with the most comprehensive presence in Thailand’s automotive market. It’s also earned acclaim as a pioneering brand in the new energy sector and the preferred choice among users. This success is attributed to GWM’s delivery of emotional value to users through premium product offerings and continuous enhancement of local service quality.
In addition to the unveiling of three flagship models at the Bangkok International Motor Show, GWM showcased its complete range of new energy products, further solidifying its brand image and commitment to customer service. This demonstration underscored the tangible realization of the brand’s “long-termism” strategy.
With a commitment to providing high-quality products as the cornerstone of brand development, GWM remains dedicated to enhancing user services and fostering the growth of user brand and owner communities. Initiatives include the creation of user activity IPs, the cultivation of owner resources, the establishment of GWM owner community ecosystems, and the launch of diverse activities across global markets such as Thailand, the Middle East, and Latin America, capturing the attention of consumers worldwide.
Looking ahead, GWM remains vigilant to global market dynamics and user preferences, striving for the high-quality globalization of its brand while steadfastly adhering to the principles of “long-termism” through practical development initiatives. With a focus on deepening its “ecological globalization” strategy, GWM aims to achieve even greater market success in the future.
