Proton Logo (2016-Present)
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Proton Information | |
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Founded | 1983 |
Founder | Mahathir Mohamad |
Headquarters | Shah Alam, Selangor, Malaysia |
Parent | DRB-HICOM (50.1%) Geely (49.9%) |
Slogan | “It’s in the Drive!” |
Official Site | www.proton.com |
Overview |
PROTON Holdings Berhad, (PHB; informally PROTON) is a Malaysia-based corporation active in automobile design, manufacturing, distribution and sales. PROTON was established in 1983 as the sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities at Proton City, Perak. ‘PROTON’ is a Malay acronym for Perusahaan Otomobil Nasional (National Automobile Company). |
Proton Logo (2008)
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Since 2008 with the introduction of the second generation Proton Saga is identical to the 2000 badge, but manufactured in a two-tone, silver and black design instead.
Proton Logo (2000)
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In 2000, the new Proton logo was used on the Proton Waja which launched in that year. It featured a stylised yellow tiger head on a green roundel embossed upon a dark blue shield, with the Proton name in yellow capital letters in Frutiger font. The standard text representation of the Proton name was also changed from the lowercase italic text “proton” to the uppercase “PROTON”. All Proton cars manufactured after 2000 carried the new badge, both in the domestic and export markets.
Proton Logo (1993)
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Proton was established in 1983 as the sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities at Proton City, Perak. Proton is a Malay acronym for Perusahaan Otomobil Nasional (National Automobile Company).
Proton Logo (1983)
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The Proton logo in 1983 was a dark blue shield which encompassed a yellow crescent positioned below a yellow fourteen-pointed star, in reference to the Malaysian flag and coat of arms. However, this emblem was only used for Proton cars which were sold domestically. Proton cars exported to other markets received different badge designs.