The Freelander brand has… landed in China.
Today with the usual slight delay we can share with you All brands and All models retail sales data for China in July. The market continues to freefall at -21.9% year-on-year to 1,411,045 units for the selection of vehicles included in this report. After 7 months, sales are off -20.3% or 2.5 million units (!) to just 9,833,094. BSCB is the only non-Chinese medium to cover both wholesales (ex-factory shipments) and retail sales data for China so you can get the most complete picture of the largest new car market in the world. Retail sales tend to give a more authentic view of the market as they roughly correspond to registrations by end-customers and are more difficult to artificially boost with exports which can sometimes be the case for wholesales data. For more insights about the Chinese market make sure to consult our Exclusive Guide to all 161 Chinese Brands.
Aistaland also with the GT7.
The Top 4 best-selling carmakers all fall even faster than the market. BYD is off -26.7% while Geely for once is in worse shape at -29.4%. Toyota (-23.1%) is the “best” of them whereas Volkswagen (-39.6%) suffers the biggest YoY drop in the Top 10. Leapmotor (+50.6%) continues on its insolent health but falls back below 60,000 units for the first time since April. Wuling (-33.5%) suffers as does Chery (-34%). Xiaomi (+3.2%) edges up and climbs to #8, its 2nd best ranking at hone below the #7 it reached last April. Li Auto (-2.8%) is up six spots on June to also come back into the Top 10 but for Fang Cheng Bao (+118%) it’s a first, at #10. Usually perky, this month Tesla (-32.1%) can’t escape the market gloom. Arcfox (+161.9%), MG (+134.6%), Zeekr (+81%), Qiyuan (+79.2%), NIO (+72.2%) and Onvo (+65.6%) all deliver fantastic YoY gains. Kia (+104.5%) and Land Rover (+4.5%) are the only foreigners in positive. We welcome Aistaland (#69) and Freelander (#99).
Arcfox sales shoot up 161.9% year-on-year in August.
Model-wise, the Geely Xingyuan (-26.3%) reclaims the top spot but the Tesla Model Y (-18%) remains #1 year-to-date for just 888 sales. The Xiaomi SU7 (-4.4%) is up two spots on June to #3 as is the new Fang Cheng Bao Tai 7 at #4. The BYD Yuan Up (+74.6%) is a breath of fresh air for the brand and ends the month just below 20,000 sales. The Leapmotor A10 is down three ranks to #6 unlike in the wholesales ranking where it says on the podium: some wholesales volume kept aside for exports? The Qiyuan Q05 (+1133.5%) repeats at a fantastic 7th place ahead of the BYD Sealion 05 (+24.9%) and Sealion 06 (+252.6%). The new Li i6 rounds out the Top 10.
Previous month: China June 2026: Leapmotor, Xiaomi, Qiyuan defy sinking market (-23.8%), Tesla Model Y #1
One year ago: China July 2025: Market slows down growth (+2.2%), BYD down, Geely up, AITO in Top 10
Full July 2026 Top 109 All brands and Top 721 All models below.
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