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Top-Selling car brands in September 2023 in China – BYD first, VW second, Toyota third

In September 2023, the Chinese automobile market continued its robust performance, registering the sale of 2.081 million new cars, as the China Passenger Car Association (CPCA) reported. This figure represents a 4.9% increase compared to the previous month and 5.0% YoY. Notably, the market witnessed significant activity in the new energy vehicle (NEV) sector, with 500,000 electric vehicles (EVs) and 246,000 plug-in hybrid electric vehicles (PHEVs) finding buyers. NEVs accounted for 37.0% of total vehicle sales.

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BYD Secures the Top Spot

Regarding market dominance, BYD emerged as the top-performing auto brand in China for the month, achieving remarkable sales figures. BYD sold 243,918 vehicles, securing an impressive 11.72% market share.

Volkswagen maintained its second-place position as the second best-selling brand in China, with total sales reaching 205,161 cars. This achievement translated to a 9.86% market share. Toyota secured the third spot, selling 160,845 vehicles, equivalent to a 7.73% market share.

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Honda closely followed in fourth place, with 109,425 vehicles sold, capturing a 5.26% market share. Geely rounded off the top five, recording sales of 88,547 cars, which accounted for a 4.26% market share.

Tesla Adopts New Delivery Strategy

Tesla changed its delivery strategy in the Chinese market this quarter. Unlike the previous year, when Tesla typically conducted large-scale deliveries at the end of each quarter, the company now carries out these deliveries in August. This strategic shift led to a remarkable 122% year-on-year increase in Tesla’s sales in China for August. However, this strategy also caused Tesla’s sales in China to fall by 44% YoY in September.

BYD Both Dominates EV and PHEV Market

BYD showcased a commanding presence within the Chinese NEV segment, excelling in both the EV and PHEV categories. BYD captured a substantial 26% market share in the Chinese EV market. Impressively, the brand secured an even more significant 54% market share in the PHEV category for the month.

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Top-Selling Pure Electric Vehicle Brands

In the pure electric vehicle market, BYD maintained its dominance, selling 131,304 vehicles and securing a notable 26.26% market share. Aion claimed the second position with 50,363 cars sold, constituting a market share of 10.07%. Tesla secured the third spot with 43,507 vehicles sold, capturing a market share of 8.70%. Wuling and Volkswagen completed the top five list as the best-selling pure electric brands.

Top-Selling Models

In terms of individual models, the top three vehicles in the Chinese market for this month were:

  1. Tesla Model Y: With an impressive sales figure of 41,428 cars.
  2. BYD Qin Plus: This model came in second, with 39,904 units sold.
  3. BYD Song Plus: The BYD Song Plus claimed the third position, with 36,773 vehicles sold.

Source: Dongchedi;Yiche

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