Maserati

Maserati Logo Evolution

Maserati Logo Timeline

1of 121926

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The trident shape, which is now synonymous with the Maserati brand, first appeared on Maserati’s first model, the Tipo 26. This iconic logo witnessed Maserati’s dominance on the track during its glorious years, cementing the brand’s reputation as a high-performance luxury car manufacturer.

2of 121937

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In 1937, Maserati underwent a significant redesign of its logo, which resulted in a new and improved version of the badge. The trident was redrawn and placed within a silver oval, which was positioned atop a red triangle. The wordmark was moved to the bottom of the oval and separated into two segments, adding to the badge’s sense of balance and symmetry. This design has since become an iconic symbol of the Maserati brand, representing the brand’s commitment to power, luxury, and performance.

4of 121943

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The Maserati logo underwent another significant change in 1943, swapping the red and silver for blue, white, and gold. The trident remained a significant feature of the badge, while the overall design was simplified. The badge featured a blue oval and a much larger word mark in white font, giving it a more modern and streamlined look.

5of 121951

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In 1951, Maserati returned to a previous version of its logo, featuring the ornate red trident placed inside an oval that was horizontally divided into two parts. The larger white area housed the trident image, while the smaller blue portion at the bottom featured the Maserati wordmark in white. This design was a nod to the brand’s heritage and helped to reinforce its commitment to power, luxury, and performance. The logo has since become an iconic symbol of the Maserati brand, recognized worldwide by car enthusiasts and drivers alike.

6of 121954

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It’s interesting to know that the logo underwent another slight update in 1954, featuring a more pointed oval and a darker shade of blue. The white and blue outlines around the oval were also more evident in this version of the logo, adding to its visual impact and making it more recognizable from a distance.

7of 121983

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An unusual change to the Maserati car emblem emerged in 1983, featuring a simplified trident and fewer colors (just black, white, and blue). This version of the logo didn’t last long and was quickly replaced by something similar to the old Maserati logo from 1954. The return to the classic design was likely an effort to reinforce the brand’s heritage and commitment to power, luxury, and performance.

8of 121985

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In 1985, Maserati returned to a logo design from the 1950s but with delicate changes. The white lettering was set in thinner lines, adding sophistication to the badge and making it look more elegant. Additionally, the bottom part of the logo became slightly smaller, while the badge itself was enlarged with its contours refined. These changes helped to modernize the logo while still retaining its classic look and feel.

9of 121997

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The Maserati logo underwent another change in 1997, with a longer and more refined oval shape that appeared more delicate than previous iterations. In this version of the logo, the various elements of the badge were refined, enlarged, and narrowed to create a more balanced and elegant design. The lettering on the blue part of the badge became more confident and bold, with the white capitals enlarged and strengthened. Additionally, the dark red trident was redrawn in thinner and more delicate lines, further enhancing the badge’s overall look and feel.

10of 122006

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The 2006 redesign of the Maserati logo widened the badge and enlarged its blue part, making it almost half of the logo. The white uppercase lettering was rewritten in a classy traditional serif typeface with medium-thick lines and elongated serifs, adding to the logo’s overall elegance and sophistication. Additionally, the color of the trident was brightened up and now featured a vivid scarlet-red shade, creating a more eye-catching and memorable logo.

11of 122015

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The 2015 redesign of the Maserati logo introduced a monochrome badge with the uppercase logotype in an elegant serif typeface enlarged and accompanied by a small black trident placed above it without any framing or color accents. This was probably the simplest badge Maserati ever used, and it stayed in use for almost five years.

Overall, this simplified version of the logo helped to create a more modern and minimalist look, while still retaining the classic elements of the Maserati brand.

12of 122020-Present

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In 2020, the Maserati badge was redrawn again, with the color palette remaining untouched, but the style of the lettering completely changed. The black trident was enlarged and now looks as powerful as a bold futuristic inscription in a custom cursive typeface. The logo now looks very powerful and progressive, yet still elegant and chic. These changes helped to modernize the logo even further while still retaining the classic elements of the Maserati brand. The new custom cursive typeface adds a touch of uniqueness and exclusivity to the logo, making it more memorable and recognizable.

The launch of the MC20, as Maserati’s first modern mid-engine super sports car, signifies a new era for the brand. The redesigned logo reflects this evolution and conveys a sense of modernity, sophistication, and performance.